Don’t Repeat Bad Claims to Refute Them

Just say what’s true.

In an information ecosystem awash with bad faith claims, from political misinformation to corporate greenwashing and climate denial, it’s important to set the terms of the conversation.

Messaging experts (see three examples below) advise coming up with your own, positive framing, rather than repeating a harmful framing and refuting it.

1. A messaging guide from ASO Research:

With a non-stop stream of vile rhetoric and rules coming our way, it’s tempting…