Environmentalists are Missing Out on Volunteer Recruitment Opportunities

There aren’t enough detailed articles about how environmentalism works

Deepti Kannapan


Photo by Andrew Neel on Unsplash

When attempting to dabble in the dark arts of SEO, I looked up the main questions the internet was asking about climate change, the environment, and sustainability.

I used tools like Ubersuggest, AnswerThePublic, and Google’s autocomplete to find the most commonly asked questions, and put them into search to see the best available answers.

What I found knocked me back on my heels.

Around the world, people asked over and over:

  • ‘how do I be green?’
  • ‘how do I protect the earth?’
  • ‘how can we protect nature?’ ‘how to get started?’
  • ‘how to be an environmentalist?’
  • ‘how to be a climate change advocate.’

How. How. How.

This is why I reject the notion that ‘no one cares’, people are apathetic, oh-what-will-it-take-for-people-to-finally-act oh-my-god-humanity-sucks…

People care. People are listening. They want to act and they don’t know HOW.

More infuriating were the hackneyed answers that the internet provided. “Drive less. Buy less. Go plastic free. Start composting.”

Even for the questions that asked how to be an advocate. The answers were (with a few exceptions) individual, lifestyle-based, non-political, and anodyne. As clear a sign as I need that oil-and-gas propaganda and a culture of individualism have taken over the conversation.

The public does care. We just don’t know how to advocate for change.

We haven’t organized because we’re all being redirected to focus on our personal guilt.

We ask ‘how to be an environmentalist’ and the best the internet has to offer is shopping advice.

This is an opportunity

Environmentalists! You want participation.

People want to participate, they just don’t know how.



Deepti Kannapan

Painter, occasional cartoonist, aerospace engineer. Writes about sustainable technology, creativity, and journaling.