We Don’t Actually Have the Attention Span of a Goldfish

We’re just really tired of ads.

Photo by Gabriel P on Unsplash

Where did this ‘goldfish’ factoid come from? The origin was a study done by Microsoft’s advertising department, which was then popularized by Time magazine. All the links I found to the pdf of the original study were broken. Microsoft has taken it off of their website, based on my search on their site for the word…